Proclain Streetwear

Premium Streetwear for the Self Made.

Premium Streetwear

Heavyweight black essentials engineered for entrepreneurs who move with intent.
Luxury streetwear for founders and hustlers.

Built for the self-made. Luxury streetwear for founders, Entrepreneur, and hustlers.


THE COLLECTION

SHOP THE COLLECTION

Built for the everyday grind. Designed to move with you. Explore our black essentials and find your uniform.

PANTS

Coming Soon

premium streetwear
FEATURED SET

The Empire Heavyweight Set

One set. Zero decisions. Matching black shirt and shorts in 200 GSM cotton, designed in Sydney. Luxury streetwear that works at the meeting and after it.

  • HEAVYWEIGHT COMFORT
  • PREMIUM EVERYDAY FIT
  • MADE TO MOVE WITH YOU
THE CEO MINDSET

YOU ARE THE
FOUNDER OF
YOUR OWN EMPIRE

CEO Empire isn’t a slogan on a shirt. It’s a uniform for the early mornings, the quiet work and the standards nobody else is holding you to.



01

AMBITION

Wanting more is not arrogance. It’s direction.


02

DISCIPLINE

Motivation fades. Standards don’t.


03

CONFIDENCE

Dress like the room already belongs to you.

luxury streetwear
stitch
Quality Index box

400

GSM heavyweight cotton, twice the weight of standard retail fleece.

QUALITY & DETAILS

Felt before it’s seen.

Premium streetwear, built from the fabric up.


DENSE, STRUCTURED FLEECE

400 GSM brushed cotton that resists sag and pilling.


REINFORCED CONSTRUCTION

Double-needle seams and bar-tacked stress points.


COLOUR-LOCKED BLACK

Reactive dye process keeps black looking black, wash after wash.


CONSIDERED HARDWARE

Matte trims with a single gold-stamped mark. Nothing louder.


SHOP THE LOOK

Styled on
Australian streets

LOOK 01 — FITZROY

LOOK 02 — SYDNEY CBD

LOOK 03 — MELBOURNE

All black. Every day.

One palette, infinite combinations. Build a wardrobe that removes decisions instead of adding them.

THE COMMUNITY

12,000 STRONG

Worn across Sydney before we ever went online.

Loved by builders across Sydney

  • The weight of the hoodie is unreal. Feels closer to Japanese fleece than anything else.
    DANIEL M.
    MELBOURNE, VIC
  • Bought the full set for client meetings. Sharp, quiet, expensive-looking. E
    AISHA R.
    SYDNEY, NSW
  • Washed twenty times, still deep black. Most brands fade within a month.
    TOM H.
    BRISBANE, QLD

@CEOEMPIRE – TAG US TO BE FEATURED

THE UNIFORM OF
PEOPLE WHO DON’T
WAIT

Join the CEO Empire list for first access to new releases and restocks.